Kentucky Derby Festival-Robert Young

Every year in the blue grass the months from January to the first Saturday in May are the busiest time of the year for the Kentucky Derby Festival. I personally love this time of year because it is so fun and you get to meet a lot of people that do not live in Louisville or Kentucky. 

There are many events that have to be planned and thought of. All of the communication things that go on with the Kentucky Derby Festival is done by Robert Young and his staff. Today in my Social Media class we had the please of having him come in and speak to us about aspect of communication with the Kentucky Derby Festival.

He had so many good points but if i mentioned all of them I would be here for ever! So I am just going to talk about a few of the main points or at least I thought were the main points. To start off I thought it was interesting he started off with the question Why Social Media? So I am going to ask you all that question:

Why Social Media?

If your not sure of the answer here are a few pointers that Robert Young said were the main answers.
1. Consumer Targeting: that is important because you need to know who you are targeting and what social media plat forms would work the best.
2. Enhanced two way communication: Meaning on your social media platforms encourage people to post pictures from your event or use relevant hash tags.
3. Real-Time
4. Enormous audience

He also gave many tricks & trips, I am going to talk about a few of them.
1. Keep it simple
2. Ask people to "share & Retweet"
3. Respond
4. Engagement driving content (there is four points under this one)

• Status Updates
• Post with Photo
• Post with Link
• Post with Video

I think the Derby Festival is really awesome and encourage everyone to check out Robert Young's twitter page, and the Kentucky Derby Festival Facebook, twitter, and instagram.

Robert Young's twitter handle is @royou
Here is the Kentucky Derby Festival facebook page: https://www.facebook.com/DerbyFest 
There twitter handle is @KyderbyFestival 
You can find there instagram page with the hash tag #KDF2014 

There are many events that happen every year, and many ways to check out a lot of cool events. My favorite is either the balloon glow, balloon race, of course thunder over Louisville which happens to be the biggest firework display in the WORLD, and lastly i like the Great Steam Boat Race. 

This is a video of Thunder over Louisville from last year in 2013.

Hope you enjoy my post on the Kentucky Derby Festival and Robert Young. Until next time.

Thanks Brittany Hood